Were pensioners targeted in the Ugg Boot Marketing Plan?
My Mum is 80 this year and like many offspring, I’ve fallen into the trap of trying to dress my parents all trendy. My Dad’s wardrobe sports Paul Smith T’s, Ozwald Botang smart shirts and Fat Face casuals and he loves it. My Mothers though is less of a nod to Kensington High Street. Last Christmas I managed to get her wearing a Jack Wolfskin outdoor jacket, mainly in the garden, and some casuals from Peter Jones festoon her garment rail. For about 18 months now I have toyed with the idea of getting her a pair of Uggs… But is it a good idea? Too expensive, no my Mum’s worth it. Too trendy, no they’re very practical. They won’t look right, no they look great on anyone. Will she wear them, of course, she was a massive Wombles fan!
After running this mini cost benefit analysis over and over, I still haven’t bought her a pair as it just doesn’t feel right. Imagine how pleased I was then to spot this couple of pensioners out for a stroll, him in usual Chelsea apparel, her in similar .. apart from …. what’s she wearing on her feet? Yes! Ugg boots! Wonderful.
Looks like my Mum’s finally going to get a pair this year. Mind you she’ll probably end up wearing them for digging the vegetable patch.
Tagged with: Chelsea Pensioners • Ugg Boots
Filed under: spotted in Chelsea
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